Evaluation Archives - Page 148 of 149

Jul 20 2007 | Faunalytics

Marketing Research That Won’t Break The Bank

An excellent book on conducting marketing and consumer research on a tight budget, with practical advice, specific examples for nonprofits, and a wide range of topics. READ MORE

Jul 20 2007 | Faunalytics

Using Survey Research To Evaluate Communications Campaigns

This paper outlines the questions you need to ask in the design stages of a communications campaign, and briefly compares the different types of survey methodologies. READ MORE

Jul 20 2007 | Faunalytics

Public Communication Campaign Evaluation

Presents developments in public communication campaign evaluation in recent years (to 2002), discussing its challenges, criticisms, practice, and potential future opportunities. READ MORE

Jul 20 2007 | Faunalytics

Guidelines for Evaluating Nonprofit Communications Efforts

This working paper offers guidelines for evaluating nonprofit communications efforts, based on the findings of the first four working papers in the Media Evaluation Project. READ MORE

Jul 20 2007 | Faunalytics

Why Bad Ads Happen To Good Causes

Describes seven "Print Ad Principles" that are intended to help nonprofits compete more effectively, based on a 10-year study and including interviews with leading practitioners. READ MORE

Jul 20 2007 | Faunalytics

An Outcome Framework To Measure Advocacy Outcomes

A framework nonprofits can use to develop performance indicators and measure outcomes, including suggestions about what data to collect and how to do it. READ MORE

Jul 19 2007 | Faunalytics

Evaluating Dietary Changes With Focus On Veg*n

This article details dietary changes and how major changes in diet might be easier than incremental changes due to less urges to backslide. READ MORE

Jul 19 2007 | Faunalytics

Understanding Youth: What Works And Doesn’t Work When Researching And Marketing To Young Audiences

Advertisers make a large number of mistakes when attempting to address the youth market and often fail to quantify and understand the youth population. READ MORE

Jul 19 2007 | Faunalytics

Trends In Humane Giving, Increasing Support For Those That Don’t Fund Animal Research

Study shows the results of three surveys conducted in 1996, 2001, and 2005 to assess long term trends in charitable contributions. READ MORE

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Evaluation

Marketing Research That Won’t Break The Bank

Using Survey Research To Evaluate Communications Campaigns

Public Communication Campaign Evaluation

Guidelines for Evaluating Nonprofit Communications Efforts

Why Bad Ads Happen To Good Causes

An Outcome Framework To Measure Advocacy Outcomes

Evaluating Dietary Changes With Focus On Veg*n

Understanding Youth: What Works And Doesn’t Work When Researching And Marketing To Young Audiences

Trends In Humane Giving, Increasing Support For Those That Don’t Fund Animal Research

Support Our Work

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