This study found that many British companion animal owners would be willing to make personal sacrifices for the health and fitness of their companion animals. Nearly half (46%) of British companion animal owners have insured their companion animals, while only 36% have health insurance for themselves.

According to these findings, if at any point their dog or cat needed medical help, almost half (47%) would cut down on their own discretionary spending related to eating out. Another 29% would not mind canceling summer vacation plans for the sake of their companion animal. Moreover, 21% would cancel their gym membership if necessary and another 7% would get their companion animals insured over themselves.