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Shoppers Increasingly Looking At Welfare Status Of Food

Summary By: | Published: February 13, 2009
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People are taking animal welfare concerns into into account when they shop. Shopping for animal welfare has risen from 8% in 2005 to 20% in 2009 and more and more people are buying “humanely” produced products.

According to the IGD research report, Shopper Trends 2009, United Kingdom-based consumers are becoming increasingly concerned about the standards of animal welfare when buying food products.

Several major findings were released in advance of publication of IGD’s Shopper Trends 2009 report:

  • When asked about food production-related concerns, 46% of respondents mention animal living conditions, compared to 38% in 2008.
  • Respondents mentioning animal welfare as a driver of product choice:
    • 2009 (20%)
    • 2008 (13%)
    • 2007 (11%)
    • 2006 (10%)
    • 2005 (8%)
  • Respondents listing animal living conditions as a potential food concerns:
    • 2009 (46%)
    • 2008 (38%)
    • 2007 (37%)
    • 2006 (30%)
    • 2005 (30%)
  • The article also quotes the RSPCA, which says that only 2% of consumers “understand terms such as free-range, outdoor bred and outdoor reared.”

When asked about food production-related concerns, 46% of respondents mention animal living conditions, compared to 38% in 2008.

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Citations:

IGD, IGD, 2009 International

Tags:

Animals Used for Food Attitudes English Factory Farming Living Conditions “Humane” Farming Farm Animals

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