For animal advocates it is a struggle to understand why the majority of the public love animals and yet the same majority engages in unbelievable levels of cruelty towards animals [...] READ MORE
This article explored the supposedly unique traits of humans, that in reality are shared with animals. READ MORE
This study examined consumer attitudes towards companies that support causes, and the perception companies receive from supporting causes. READ MORE
Why is public education not enough to create real change for animals? Persuasion is inherently limited by human nature and the mechanics of population growth. READ MORE
This part 1 of a 4-part series discusses the theory of an overall "welfare-rights" continuum and how animal advocates can best make effective change for animals. READ MORE
Are widespread changes in the system of government and society the only effective way to make lasting changes for animal rights? READ MORE
PETA recently announced a $1 million prize to the "first person to come up with a method to produce commercially viable quantities of in vitro meat at competitive prices by [...] READ MORE
A overwhelming majority of consumers try to incorporate some element of sustainability into their daily lives. READ MORE
Nonprofits should be adopting strategic performance measures to bring focus and discipline to their mission. READ MORE
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