Package This: Beauty Consumers Favor ‘Cruelty Free’ and ‘Natural’ Product Claims
For consumers of beauty products, labels are an important way of discerning which items to buy, and for addressing a wide variety of consumer concerns. A Neilsen poll shows that purchasing products that are "not tested on animals" is important for a majority of beauty product consumers, and labels are the primary method of finding out this information. However, there is some discrepancy between the number of consumers who consider animal welfare important, and those that are willing to pay extra for cruelty-free products. READ MORE










