Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

May 30 2018 | Che Green

Animal Tracker 2018: Methods & Overview

Results from the 2018 Faunalytics Animal Tracker are in! This blog provides a summary, background, and methodology and explores the most relevant results for animal advocates. READ MORE

May 25 2018 | Faunalytics

Marketing Animal-Friendly Products: A Framework

Companies selling animal-friendly products need to be aware of the impact of their overall strategy. To gain consumer trust, they may need to collaborate with media, animal interest groups, and more. READ MORE

May 23 2018 | Jo Anderson

No Label: Identity In A Time Of Transition

Faunalytics’ research director Jo Anderson reflects on identity changes during the transition from vegetarian to vegan, through a personal and psychological lens. READ MORE

May 18 2018 | karol orzechowski

Perfect Vs. Good: Is An All-Or-Nothing Approach Effective For Reducing Meat Consumption?

Research shows that a reduced-meat diet has the highest prevalence rate among U.S. adults, and could be the driver for the greatest number of meat-free meals eaten each week. READ MORE

May 15 2018 | Christina Skasa

Are North American Wildlife Management Approaches Sufficiently Science Based?

Many agencies claim that their wildlife management approaches are science-based. This study challenges that claim by showing how key scientific “hallmarks” are largely absent from their plans. READ MORE

May 10 2018 | Owen Rogers

Animal Advocacy And Social Movement Theory: ‘New Ways Of Being’

Instead of directly resisting power, many animal advocacy groups bypass it or ignore it, as they create new ways of being that challenge the current system from the ground up. READ MORE

May 9 2018 | James Videle

Deconstructing Animal Exploitation In The U.S., One Study At A Time

A guest blog from The Humane Party's James Videle highlights the work of their "Economic Transition Team," who gather and analyze statistics on animal industries in the U.S., with the ultimate goal of ending animal exploitation. READ MORE

May 4 2018 | Laura Thomas-Walters

The Effectiveness of Celebrities in Conservation Marketing

Using celebrities in conservation campaign materials may increase people’s interest in the cause, but also decrease their ability to recall the information presented. READ MORE