Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

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The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE

The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

In the Spotlight

Jul 12 2019 | Alexander Holst

Do Consumers Trust Science Or Commercials More?

A new study shines light on the way people who eat red meat make different food choices than people who eat mostly plants. Hint: It's about the sources they trust! READ MORE

Jul 11 2019 | Gabriel Borden

Climate Change and Meat Consumption: Do Consumers Understand The Connection?

This study looks at what motivates people to change their diets and eating habits in response to the climate crisis, and whether or not consumers understand the connection. READ MORE

Jul 10 2019 | Linda Tyler

Animal Tracker 2019: Importance Of Animal Protection

In our third instalment of Animal Tracker analysis, we look at how the U.S. public values of different areas of animal protection. READ MORE

Jul 9 2019 | Sara Streeter

Death By Cookbook

Celebrity chefs influence not only how we cook, but what we cook. Some chefs are deadlier for animals than others as this survey of 30 popular cookbooks reveals. READ MORE

Jul 4 2019 | Alex Higson

Steering The Food Sector Toward Sustainable Protein

FAIRR’s latest report describes its programs, which enable investors to guide companies reliant on animal protein toward sustainable alternatives. READ MORE

Jun 27 2019 | Owen Rogers

Reducing Meat Consumption For The Environment: A Case Study From Norway

Most consumers don’t like being lectured to, and many see combating climate change as something beyond the capability of individuals. How can animal advocates overcome those obstacles? READ MORE

Jun 26 2019 | Linda Tyler

Animal Tracker 2019: Knowledge Of Animal Issues

Our latest Animal Tracker analysis looks at the question of how knowledgeable people feel about different animal issues, and how that perceived knowledge relates to different demographics. READ MORE

Jun 19 2019 | Faunalytics

Challenge 22+ Pilot Impact Study

Challenge 22+ is a global program that encourages people to try a plant-based diet for 22 days, while focusing on the social aspects that accompany the transition. This pilot study looks at its effectiveness. READ MORE

Jun 13 2019 | Alexander Holst

Alternative Proteins: Framing The Future Of Food

The future of food isn't a foregone conclusion. In this study, researchers analyze narratives and counter-narratives about plant-based and clean meat. READ MORE

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