Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Nov 22 2019 | Owen Rogers

Supply And Demand: Does More Visibility Of Veg Options Increase Sales?

Giving options makes a huge difference: offering more vegetarian meals increases vegetarian meal consumption and decrease meat consumption. READ MORE

Nov 20 2019 | Tom Beggs

Increasing Donations Through Appeal Types, Exposure, And Donor Characteristics

Faunalytics’ experiment investigated whether messages and donor characteristics can increase donations to farmed and companion animals. READ MORE

Nov 18 2019 | Jeanette Shutay

Managing Wildlife Through ‘Evolutionary Traps’

Evolutionary traps, which modify species’ behaviors due to fast-paced environmental changes, can be intentionally created for the management of invasive or overpopulated species. But are they ethical? READ MORE

Nov 15 2019 | Sara Streeter

Saving The Planet, One Meal At A Time

People don’t like to be told they can’t have something. But what if we could convince them to voluntarily choose the veggie burger over the beef burger? READ MORE

Nov 13 2019 | Che Green

The Evolution And Future Of Faunalytics

A blog from Faunalytics' Founder Che Green looks at the journey our small organization has taken over the past 20 years, and the exciting places we're headed in the future. READ MORE

Nov 11 2019 | Owen Rogers

Impressions Matter: Promoting Veganism On A Personal Basis

Advocates shouldn't be phony pushovers, but we also need to recognize the difficulty of making a lifestyle switch, and spread our messages thoughtfully. READ MORE

Nov 7 2019 | Gabriel Borden

Doubling Down On Conservation Efforts

Extinction projections often do not consider various species’ ecological survival strategies. This oversight could lead to further unintended consequences, and cause current projections of extinctions to double. READ MORE

Nov 5 2019 | Owen Rogers

Wild Animal Suffering: Getting The Public To Care

Wild animal suffering is a field that is getting increasing attention from advocates. This study looks at what language is useful in getting positive responses to the issue from the general public. READ MORE