Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Apr 8 2024 | Matthew Sharp

What Prompts People To Go Vegan?

This study suggests that people who prioritize altruism towards non-human animals may be more likely to go vegan than people with other motivations for veganism. READ MORE

Apr 3 2024 | Faunalytics

Faunalytics Index – April 2024

This month's Faunalytics Index provides facts and stats about agricultural land use, the influence of big ag on academic research, precision fermented egg products, and more. READ MORE

Apr 1 2024 | Matthew Sharp

Why The U.K. Should Invest In Alternative Proteins

This report explores how government investments and better regulations can help the U.K. capitalize on the alt-protein industry. READ MORE

Mar 28 2024 | Sarah Bluhm

Unlocking The Power Of Narratives For Animals

This report suggests that narratives can change people’s minds about animals and offers strategies to use them more effectively. READ MORE

Mar 27 2024 | Coni Arévalo

Joining Forces: Collaborative Opportunities Between The Animal Protection And Environmental Movements

This Faunalytics study explores areas of overlap between animal and environmental advocacy and opportunities for our movements to work more closely together. READ MORE

Mar 27 2024 | Coni Arévalo

Unindo forças: Oportunidades de colaboração entre os movimentos de proteção animal e ambientais

Nosso estudo Faunalytics explora áreas de sobreposição entre a defesa dos animais e do meio ambiente e oportunidades para nossos movimentos trabalharem mais estreitamente. READ MORE

Mar 21 2024 | Dr. S. Marek Muller

Achieving Global Environmental Goals Through Plant-Based Food

This study investigates what would happen to the global environment by 2050 if we were to replace various quantities of animal products with plant-based substitutes. READ MORE

Mar 20 2024 | karol orzechowski

The New Faunalytics.org: A User’s Guide

To celebrate our website relaunch, Content Director karol orzechowski outlines some of the newest faunalytics.org features that will help increase the effectiveness of your animal advocacy. READ MORE

Mar 19 2024 | Kasturi Sukhapure

Using Visual Media To Highlight Meat’s Environmental Impact

Engaging people through visual media can increase their awareness of the environmental harms of meat, but whether this leads to reduced meat consumption is less clear-cut. READ MORE

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