Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

May 7 2024 | Faunalytics

Vegan Egg Products Help Chickens And The Environment

Using UC Santa Barbara campus dining as a case study, these authors explore how many animal lives can be saved by switching to plant-based mayo. READ MORE

May 1 2024 | Faunalytics

Faunalytics Index – May 2024

This month's Faunalytics Index provides facts and stats about monkeys used in research, the prevalence of in-ovo sexing in the E.U., cultivated meat in the U.K., and more. READ MORE

Apr 29 2024 | Danilo Ortelli

Investigating Challenges In Cultured Meat Production

In this report, researchers highlight some of the technical, regulatory, and societal issues that they believe are hurdles in the road ahead for cultured meat. READ MORE

Apr 23 2024 | Dr. S. Marek Muller

Changing Men’s Perceptions Of Veganism Through Framing

To make men more accepting of veganism, should we describe vegan food using conventionally masculine words? READ MORE

Apr 17 2024 | Aro Roseman

What’s In A Label?: Deciphering And Improving Animal Product Welfare Labels

Package labels are a key way consumers evaluate the "humaneness" of animal products. This Faunalytics factsheet gives insight into what these labels actually mean, and how they can be improved. READ MORE

Apr 17 2024 | Kevin Xia

What Should We Call Lab-Grown Fish Products?

Previous research found that “cell-based” and “cell-cultured” were the best terms to describe lab-grown seafood. This study asks which one will meet U.S. regulatory demands and consumer expectations. READ MORE

Apr 12 2024 | Katy Myers

Why Do Vegetarians Continue Eating Cheese And Dairy?

Learning from vegetarians about why they consume non-meat animal products and the strategies they use to ease their conscience can help inform vegan advocacy. READ MORE

Apr 10 2024 | Björn Ólafsson

Tactics In Practice: The Science Of Social Media Advocacy

Whether you're a novice or a pro, you will learn something from this deep dive into the use of social media channels for effective animal advocacy. READ MORE