Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

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The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE

The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

In the Spotlight

Sep 22 2008 | Faunalytics

Understanding Survey Results

Although often a very useful tool, surveys can easily be misused and rendered useless. Learn how to work with surveys, and separate the good from the bad. READ MORE

Sep 22 2008 | Faunalytics

Four Ways Research Can Help Animal Advocates

How even do-it-yourself research offers important insights and much-needed measurement to animal advocacy programs and campaigns READ MORE

Sep 22 2008 | Faunalytics

The 5 Key Challenges Facing Animal Advocates

What are the main challenges facing animal advocates? The first one is just getting people to pay enough attention. READ MORE

Sep 17 2008 | Faunalytics

Defining Our Goals As A Movement

Most of animal protection groups that Faunalytics interviewed did not have clearly established goals and few had made any serious efforts to measure their impact. READ MORE

Sep 16 2008 | Faunalytics

Cultivating The Green Consumer

Overwhelming number of consumers state that they care about the environment, but fail to buy green products in their shopping. READ MORE

Sep 8 2008 | Faunalytics

Where My Army At?

Is grassroots animal activism still relevant in the United States? READ MORE

Aug 27 2008 | Faunalytics

“The Seed Never Sees The Flower”

Evidently there is plenty of reason for animal activists to be nihilistic about the future for animals. Yet, even though currently the situation is far from perfect, this author argues that the future will be a bright one for animals. READ MORE

Aug 24 2008 | Faunalytics

Views On Animal Experimentation, 2007

This article examined the British public's attitude towards animal experimentation and their faith in the regulatory system that governs animal experimentation. READ MORE

Aug 5 2008 | Faunalytics

Do The Purists Know Something We Don’t?

A new WWF report on environmental advocacy questions the strategy of environmental activists and suggests focusing on adhering to a specific set of core values. Such insights into activism has important considerations for the animal advocacy movement. READ MORE

Topics

Get Involved

Effective Advocacy

Understanding Survey Results

Four Ways Research Can Help Animal Advocates

The 5 Key Challenges Facing Animal Advocates

Defining Our Goals As A Movement

Cultivating The Green Consumer

Where My Army At?

“The Seed Never Sees The Flower”

Views On Animal Experimentation, 2007

Do The Purists Know Something We Don’t?

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