Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

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The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE

The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

In the Spotlight

Jan 20 2009 | Faunalytics

The Animal Rights Challenge, By Kim Stallwood (Part 2)

This is the second part of five, where Kim Stallwood (The Grumpy Vegan) discusses effective advocacy in animal rights. In the following he discusses making the treatment of animals a societal issue rather than an individual decision and to increase animal rights involvement in the political sphere. READ MORE

Jan 13 2009 | Faunalytics

The Animal Rights Challenge, By Kim Stallwood (Part 1)

This is the first part of five, where Kim Stallwood (The Grumpy Vegan) discusses effective advocacy in animal rights. In the following he discusses “moral shock” and how animal advocacy needs to move from a fringe idea to a mainstream issue. READ MORE

Jan 12 2009 | Faunalytics

Behavioral Economic Concepts To Encourage Healthy Eating In Student Cafeterias

Small changes can lead to healthier choices in a consumer environment as shown in school cafeterias. READ MORE

Jan 3 2009 | Faunalytics

Animal Rights, Public Order And Police Accountability

This article examined the consequences of activist protests in Brightlingsea against live animal exports. READ MORE

Dec 17 2008 | Faunalytics

Criteria For Environmental Decision Making

This article examines six different criteria that should be implemented to effectively evaluate environmental decisions. READ MORE

Dec 10 2008 | Faunalytics

“Carniculture” And The Future Of In Vitro Meat

Successful commercialization of in vitro animal flesh would reduce animal suffering by an estimated 98%, without convincing anyone about "animal rights." READ MORE

Dec 2 2008 | Faunalytics

Can Television Make A Difference In Humane Education?

Children watching programs is more effective at increasing knowledge and improving attitudes towards animals than simply listening to their teacher. However, these results were not maintained over time suggesting that programs only have a short-term effect. READ MORE

Dec 1 2008 | Faunalytics

Walking A Day In Subscribers’ Shoes

This report examines the differences between several consumer groups on their media usage and determines the affect of direct mail and email campaigns on each group. READ MORE

Nov 12 2008 | Faunalytics

The Illusion Of Public Opinion

This article discusses how opinion polls generally exaggerate public involvement on social issues and how generally far less people care than what polls might indicate. READ MORE

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