Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

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The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE

The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

In the Spotlight

Jun 20 2011 | Faunalytics

The Credibility Of Shock Advocacy PETA Case Study

This study examined the successfulness and credibility of PETA’s shock advocacy in campaigning against the farming industry. READ MORE

Jun 17 2011 | Faunalytics

Help For The Homeless

Homeless women who live with companion animals experience a strong sense of loss when leaving their animals behind, making it vital that homeless shelters consider companion animals in their policy. READ MORE

Jun 15 2011 | Faunalytics

Animal Liberation Forum Recap

In June 2011, I went to the Animal Liberation Forum, an animal advocacy conference in California, on the behalf of Faunalytics to present our research primers. READ MORE

Jun 15 2011 | Faunalytics

Silence, Denial, And Support For Truth About Animal Suffering

The usage of undercover investigations by animal advocates is highly effective at breaking the silence on animal suffering, but these undercover investigations are currently under threat by the law in Iowa. READ MORE

Jun 15 2011 | Faunalytics

Teaching Animal Advocates: A Year As Faunalytics’ Research Director

Last spring my inbox was flooded with emails from friends and colleagues, all of whom were forwarding the same item—a call for applications for the position as Research Director at Faunalytics. READ MORE

May 31 2011 | Faunalytics

Strategic Communication For Animal Activists

To increase effectiveness of animal campaigns, advocates need to make common connections with their audience. READ MORE

May 24 2011 | Faunalytics

Humans And The Eradication Of Other Species

Humans need to make radical changes in population, economic growth, and how we treat the land, if we want any chance of co-existence on planet earth. READ MORE

May 17 2011 | Faunalytics

Paid Media, Word Of Mouth, And Social Movements

Word of mouth campaigns offer a far stronger and long-term form of advocacy than traditional paid campaigns. But they also contain various inherent hindrances to effectively utilizing them. READ MORE

May 12 2011 | Faunalytics

7 Ways To Improve Your Print Materials

Animal protection groups distribute billions of print materials every year, but many are designed without any input from the target audience. READ MORE

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Effective Advocacy

The Credibility Of Shock Advocacy PETA Case Study

Help For The Homeless

Animal Liberation Forum Recap

Silence, Denial, And Support For Truth About Animal Suffering

Teaching Animal Advocates: A Year As Faunalytics’ Research Director

Strategic Communication For Animal Activists

Humans And The Eradication Of Other Species

Paid Media, Word Of Mouth, And Social Movements

7 Ways To Improve Your Print Materials

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