Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Aug 11 2011 | Faunalytics

The Caring Sleuth: Portrait Of An Animal Rights Activist

An examination of autobiographies and surveys has found that, due to their caring about animal suffering and the lack of backing from society, animal advocates are easily led to internal tensions. READ MORE

Aug 9 2011 | Faunalytics

Winning The Race Against Recidivism: What We Know, What We Don’t, And Where To Go From Here

How many vegans and vegetarians resume eating animal products, and why? Does the apparent growing popularity of humane meat products undermine the efforts of vegan and vegetarian advocates? READ MORE

Jul 29 2011 | Faunalytics

Making A Collective Impact For Animals

The authors of a new report argue that large and complex social issues (animal protection, anyone?) require a paradigm shift in how we work together, set goals, and measure our progress. READ MORE

Jul 26 2011 | Faunalytics

Bridging The Gap Between Research And Advocacy

Researchers need to make their work more useful and applicable for animal advocates, so that data can be utilized in advocacy campaigns. READ MORE

Jul 26 2011 | Faunalytics

Praxis: Putting Theory And Research Into Action For Animals

Animal advocates can gain huge insights from research that can improve their campaigns, messages, and materials. However, there is currently a lack of academics producing work that is of use to advocates. READ MORE

Jul 8 2011 | Faunalytics

Shades Of Green

This article outlines five categories that environmental groups fall into based on their relationship to corporations and businesses. READ MORE

Jun 20 2011 | Faunalytics

The Credibility Of Shock Advocacy PETA Case Study

This study examined the successfulness and credibility of PETA’s shock advocacy in campaigning against the farming industry. READ MORE

Jun 17 2011 | Faunalytics

Help For The Homeless

Homeless women who live with companion animals experience a strong sense of loss when leaving their animals behind, making it vital that homeless shelters consider companion animals in their policy. READ MORE

Jun 15 2011 | Faunalytics

Animal Liberation Forum Recap

In June 2011, I went to the Animal Liberation Forum, an animal advocacy conference in California, on the behalf of Faunalytics to present our research primers. READ MORE

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