What’s Your Animal Story?
Although seemingly counterintuitive, it is not numbers and facts that make the most convincing arguments to people but instead individual stories that seem to have the largest impact on audiences. READ MORE
The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do
Sep 30 2026
Andrea Polanco
Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE
