Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

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How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Jan 4 2017 | Faunalytics

The Most Important And Popular Research Of 2016

What research was most popular among Faunalytics readers in 2016? And what research was most important for animal advocates? See our review! READ MORE

Dec 21 2016 | Faunalytics

A Year Of Effective Animal Advocacy

In 2016, we helped dozens of organizations and thousands of advocates be more effective for animals. Here are the highlights from an exciting year. READ MORE

Dec 6 2016 | Faunalytics

Meat Eaters By Dissociation

Eating meat is in many ways a process of dissociation on the part of the meat eater. A new study looks at why and how this phenomenon occurs. READ MORE

Nov 30 2016 | Faunalytics

Using Survey Data To Reduce Demand For Ivory

A new blog explores the demand for ivory from the consumer side, and how advocates might refine their campaigns to hit the right notes. READ MORE

Nov 29 2016 | Faunalytics

Willingness To Pay For Environmental And Animal Benefits

Consumers show a variable willingness to pay for benefits related to meat, the environment, and water usage. Is the incentive worth it? READ MORE

Nov 28 2016 | Faunalytics

The Impact Of Leaflets: A Controlled Study

Leafleting is still one of the most popular ways of encouraging people to make humane choices. But is it effective? READ MORE

Nov 22 2016 | Faunalytics

How Beliefs About Animal Welfare Influence The Experience Of Eating Meat

People who think they're eating factory farmed meat perceive it as less appetizing. How do we translate this experiment into advocacy? READ MORE

Nov 16 2016 | Che Green

Animal Tracker 2016: Analysis & Takeaways

In our final blog for the 2016 Animal Tracker, we try to make sense of the results by exploring awareness, support, and cognitive dissonance. READ MORE

Nov 15 2016 | Faunalytics

Conservation Lessons From The California Spotted Owl

A new method to estimate population changes in the California spotted owl over time show a bigger decline in their numbers than previously thought. READ MORE

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