Statistics can be used to mislead the public on information, notably with the U.S. Sportsmen’s Alliance making various unsubstantiated claims using incorrect statistical interpretation. READ MORE
Tracking polls provide consistency, comparability, and context for otherwise isolated data – and that means more meaningful results for advocates. READ MORE
The growing global human population and the increased global wealth will result in the consumption of billions more animals each year. READ MORE
Alana Conner illustrates how half-hearted evaluation can do more harm than good. Rick Aubry and Victor Kuo join her to give nonprofit and foundation perspectives. READ MORE
An overwhelming 98% of animal suffering resides within farmed animal consumption. "Lab meat" has the ability to revolutionize the industry and completely end our consumption of farmed animals. READ MORE
For animal advocates it is a struggle to understand why the majority of the public love animals and yet the same majority engages in unbelievable levels of cruelty towards animals [...] READ MORE
Social networks play a hugely significant role in influencing the behavior of people, with group behavior dictating the actions of the individual. READ MORE
Consumers are willing to pay a premium for socially responsible companies and punish companies that do not adhere to higher standards. READ MORE
This study examined consumer attitudes towards companies that support causes, and the perception companies receive from supporting causes. READ MORE
