Faunalytics Blog

May 31 2011 | Faunalytics

Strategic Communication For Animal Activists

To increase effectiveness of animal campaigns, advocates need to make common connections with their audience. READ MORE

May 24 2011 | Faunalytics

Humans And The Eradication Of Other Species

Humans need to make radical changes in population, economic growth, and how we treat the land, if we want any chance of co-existence on planet earth. READ MORE

May 17 2011 | Faunalytics

Paid Media, Word Of Mouth, And Social Movements

Word of mouth campaigns offer a far stronger and long-term form of advocacy than traditional paid campaigns. But they also contain various inherent hindrances to effectively utilizing them. READ MORE

May 12 2011 | Faunalytics

7 Ways To Improve Your Print Materials

Animal protection groups distribute billions of print materials every year, but many are designed without any input from the target audience. READ MORE

May 4 2011 | Faunalytics

How Common is Animal-Friendly Behavior? HRC’s New Data Might Surprise You

Every year, Faunalytics conducts a survey that enables advocates to track public opinion and behavior on a wide variety of animal protection issues. READ MORE

Apr 3 2011 | Faunalytics

Want to be a More Effective Advocate? Put the (Vegan) Shoe on the Other Foot

To communicate more effectively about animal issues, try thinking about how you would react to other advocacy information that questions your own practices. READ MORE

Apr 2 2011 | Faunalytics

TMI: Does Information Overload Spell The End Of Outreach?

Every day, a person in the U.S. consumes about 34 gigabytes of information, making it difficult for animal advocates to get their message through on social media. READ MORE

Mar 29 2011 | Faunalytics

Three Easy Steps to Better Advocacy

As advocates, we're often frustrated when people don't take action after we ask them to make changes that help animals. Last week's article, "Want Better Results for Animals? Put the Vegan Shoe on the Other Foot," invited you to gain insight into your advocacy by being on the receiving end of a campaign outside the animal protection field. I've used this approach at numerous conferences... READ MORE

Feb 1 2011 | Faunalytics

Who Gives? Characteristics Of People Who Donate Time And Money To Animal Groups

Gallup Poll findings show people's happiness is related to their tendency to give back to the community. What does this mean for animals? READ MORE

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