Rationalizing Meat Consumption: The 4Ns
As more evidence emerges that eating meat damages the environment, affects personal health, and causes suffering to animals, some people are finding it increasingly difficult to justify consuming it. This study looks at the psychological mechanisms that people employ to solve the "meat paradox" - continuing to eat meat despite a growing body of evidence that action should be taken to the contrary. The researchers find that, among the various techniques used, people most often employ a strategy that frames meat eating as natural, normal, necessary, and nice. READ MORE








