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Jul 19 2007 | Faunalytics

PETA’s Rhetoric Of Agitation: Identification As The Basis For Animal Rights

The literature used by People for the Ethical Treatment of Animals (PETA) to maintain its membership was examined from a rhetorical perspective. READ MORE

Jul 19 2007 | Faunalytics

The Efficacy Of Protest: Meaning And Social Movement Outcomes

This study examined the effectiveness of protests at achieving change using insights from new social movement theory. READ MORE

Dec 13 2004 | Faunalytics

Communicating With U.S. Legislators: What Has The Greatest Impact?

Directing advocacy efforts towards state legislators is key to achieving policy change. However, because of the volume of communication they receive, it’s crucial to cut through the noise to ensure that animal issues make it onto their agenda. READ MORE

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Faunalytics

PETA’s Rhetoric Of Agitation: Identification As The Basis For Animal Rights

The Efficacy Of Protest: Meaning And Social Movement Outcomes

Communicating With U.S. Legislators: What Has The Greatest Impact?

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