Faunalytics believes in the power of “marketing” research to improve the lives of animals, with the potential to help improve your animal advocacy.
The use of research is essential for animal advocates to be able to evaluate their programs and identify the most effective and efficient ways to help animals. Nothing could be more important. For 15 years, Faunalytics has been showing advocates how to use research to do more good.
Here are four good reasons to conduct research for your next campaign or program:
- You are not your own target audience. Animal advocates are different than “normal” people, and this is crucial when communicating with non-advocates (i.e., your target audience). Don’t assume you know what they’re thinking or how they’ll react; all campaigns could benefit from a little research. As nonprofit consultancy Fenton Communications says: “Go with what is most effective in reaching your key audience, not what most appeals to those within your organization.”
- To know if you’re having an impact. Have you ever had a nagging question about the real impact of one of your programs or campaigns relative to the time and money you’ve put into it? Or have you ever wondered about society’s progress toward an ideal situation for animals, whatever that may be for your issue? The animal protection movement can address these concerns by using a variety of available research methods.
- Your supporters will appreciate it. Before giving you a grant, many foundations want to know that you are applying solid methods to plan and evaluate your programs. Well-planned research will help your proposal stand out relative to the competition. For individual supporters, you can show them how you’re maximizing every donation by using research to assess your programs at key stages and improve your approaches.
- It doesn’t have to cost a paw and a leg. Even a small amount of research can provide a lot of insight, especially when you know very little about your target audience. There are many kinds of do-it-yourself research, and organizations like Faunalytics offer discounted services to nonprofit animal advocacy groups. We also provide a wide range of free resources, exclusively for animal advocates, through our website, faunalytics.org.
“Faunalytics fundamentally changed the way I approach animal advocacy. Their example has led numerous groups and activists to turn to research to shape their decisions.”
Nick Cooney, Author/Activist