My Profile

Dr. Rakefet Cohen Ben-Arye is a social and organizational psychology researcher whose work focuses on decision-making, applying nudges to promote a plant-based diet, and consumer behavior in the context of animal advocacy. She holds a PhD from Bar-Ilan University and has published research on the identifiable victim effect: examining how giving farmed animals a name and a face can elicit advocacy among omnivores, as well as on meat and animal product consumption patterns. Her more recent work explores vegan defaults as social nudges, presented as a keynote and workshops at conferences in China. Dr. Cohen Ben-Arye focuses on behavioral research, fundraising, and AI consultation and is committed to translating behavioral science into evidence-based strategies for animal advocacy.