Caryn Ginsberg
Caryn Ginsberg has more than two decades of experience providing insight that helps animal protection organizations move more people to action. She is on the boards of Faunalytics and Farm Sanctuary and author of Animal Impact: Secrets Prove to Achieve Results and Move the World. As co-founder of Priority Visions, her clients have included Animal Legal Defense Fund, the ASPCA, the Center for Animal Law Studies at Lewis & Clark, Farm Sanctuary, Humane World for Animals, The Mission Motor, and Physicians Committee for Responsible Medicine. Caryn also taught marketing in the MBA program at Johns Hopkins University and for Humane Society University.
Hi Anna, Thanks for your comments. As we look at the role that different programs, campaigns, and strategies play to…
On Cleared For Takeoff
Excellent, thought-provoking article. I followed up on references 9 and 13 re: the hierarchy of foods and the effect of…
On The Social And Ideological Foundations Of Meat Consumption And Vegetarianism
I enjoyed visiting the linked websites for Ali and Bett. Ali shares Internet resources on helping homeless pets and engages…
On What’s Your Animal Story?
Tina, thank you for taking the time to comment. I appreciate your attention to the power of language. The killing…
On What’s Your Animal Story?
Interesting to consider: If a faux mink costs $900 vs. $10,000, roughly 10%, does a $250MM faux market equate to…
On Faux Fur, For Real
Because the author concludes that adopters who focus on personality over appearance are more likely to adopt big black dogs,…
On The Plight Of “Big Black Dogs” In Animal Shelters: Color-Based Canine Discrimination
Thank you, Tristan, for taking the time to share your thoughts. One of the challenges we face in animal protection…
On Three Easy Steps to Better Advocacy