Consumers Will Ditch Healthy For Tasty, Filling And Cheap
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Research has found although adults consider health to be an important factor when eating out, in practise most select food based on taste and hunger.
Research from Mintel finds that 20% of U.S. adult diners consider health to be an important factor when dining out. However, while 8 in 10 adults say it is very or somewhat important to eat healthy, in practice most people select foods based on taste and hunger.
The most important food selection factors to those dining out include taste (77%) and hunger satisfaction (44%). More than three-fourths of consumers say they would like to see more healthy items on restaurant menus, although only about 51% say they order such items. Over half (54%) say that eating healthy at restaurants is more expensive than not eating healthy.
Citations:
Mintel, Mintel, 2009 United States (National)
