This report provides an extensive overview of research studies addressing companion animals in New Zealand. The report provides a review of how many companion animals are in New Zealand households, what type of species they are, and demographic traits and trends of their guardians. These figures are compared to other countries internationally as well. Attitudes toward companion animals, expenditure on companion animals, and other special topics are also covered.

Executive Summary:

“New Zealanders love and value their animals, and with a total companion animal population of 5 million, they outnumber people. Companion animals fulfil an important role in the lives of individuals, households, families and communities. In today’s fast paced world they offer relaxation and replenishment, facilitate social interactions and provide an abundance of pleasure and unconditional love.”

“Despite the economic downturn and constrained spending, New Zealand’s pet owners placed a priority on their pets’ health and well-being. This is not surprising considering the most recognised role of companion animals is as a member of the family. Through the recession, expenditure on premium pet food and healthcare products remained strong. Looking at other, similar countries and regions, including Australia, the United States, the UK and Europe more broadly, New Zealand has the highest rate of pet ownership in the world, as well as the highest rate of cat ownership.”

Table of Contents:

1. INTRODUCTION
2. EXECUTIVE SUMMARY
3. COMPANION ANIMAL POPULATION
4. WHAT COMPANION ANIMAL OWNERS SAY
5. CONSUMER EXPENDITURE ON COMPANION ANIMALS
6. THE HUMAN/ANIMAL BOND
7. EDUCATION