Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Aug 1 2018 | Jo Anderson

Naturalness Concerns And Clean Meat Acceptance: A Faunalytics Study

Providing consumers with positive messaging about the benefits and characteristics of clean meat may be the best to address "the naturalness concern." READ MORE

Aug 1 2018 | Faunalytics

Clean Meat: An Infographic

This infographic by Faunalytics' Caryn Ginsberg looks at some of the key takeaways from our study of clean meat, naturalness, and consumer acceptance. READ MORE

Jul 30 2018 | Mona Zahir

Public Opinion On Zoos And Aquariums: The Canadian Perspective

A study of public opinion from across Canada reveals that anti-captivity advocacy is helping turn the tide against zoos and aquariums. READ MORE

Jul 25 2018 | Linda Tyler

Animal Tracker 2018: Adequacy Of Laws

Legislative change is an important part of improving animal welfare. By taking advantage of positive changes in public opinion the right proposal at the right political moment can have far-reaching consequences for animals. READ MORE

Jul 23 2018 | Julie O'Connor

How Can Humane Education Motivate Students?

Successful delivery of humane education requires teachers to navigate relationships with colleagues, school administrators, and parents, in addition to students. READ MORE

Jul 20 2018 | Jamie Harris

Measuring Wild Animal Suffering: The Issues

If humans want to intervene in nature to help wild animals it's crucial to understand how to do so effectively, and in a way that doesn't cause more harm. READ MORE

Jul 18 2018 | Kathleen Patton

Do Pro-Animal Attitudes Predict Animal-Friendly Behavior?

Making our message accesible in every way is crucial, because people who never encounter the message are people who cannot be persuaded. READ MORE

Jul 17 2018 | Laura Thomas-Walters

Promoting Meat-Free Meals Through Default Menus

Giving restaurant-goers menus where veg items are the default items on the menu can significantly increase consumption of meat-free food. READ MORE

Jul 11 2018 | Che Green

Animal Tracker 2018: Importance of Animal Protection

In 2018, at least 75% or more of U.S. adults said that the welfare and protection of animals is “very” or “somewhat” important in every issue area. READ MORE

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