Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

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The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE

The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

In the Spotlight

Apr 17 2019 | Joseph Millum

Who Are The Vegetarians?: Part 2

Many who describe themselves as vegetarian also report eating meat. Non-vegetarians often have “meatless” days. How do these groups compare to “true” vegetarians? READ MORE

Apr 16 2019 | Owen Rogers

When Meat Gets Personal, Animals’ Minds Matter Less

Arguments about animal intelligence are not necessarily going to be successful in dissuading people from eating the animals they already consider to be “food.” READ MORE

Apr 11 2019 | Owen Rogers

Jobs, Economics, And A Vegan Nation

Understanding exactly how much of the economy is related to animal exploitation is essential so that we can plan for the economic effects greater shifts towards veganism. READ MORE

Apr 10 2019 | Rakefet Cohen Ben-Arye

Peace Of Mind: Mindfulness And Pro-Animal Behavior

The more capable people are of taking a moment to reflect on their actions, the more likely they are to have a sense of meaning in life and to react to nature in a positive way. READ MORE

Apr 9 2019 | Gabriel Borden

Re-Examining Our Meals To Reduce Meat Consumption

The Diet, Dishes, and Dish Ingredients (DDDI) framework can help to provide a path forward to reduce meat consumption in incremental ways. READ MORE

Apr 5 2019 | Mona Zahir

They’re Calling On You: Conservation & Points Of Influence

A case study from Australia looks at how advocates can make the connection between environmental and animal advocacy issues, and take action on both simultaneously. READ MORE

Mar 28 2019 | Sara Streeter

Ethical Orientations Towards Animals: What We Say Vs. What We Do

What we say and what we do aren’t always aligned. Researchers in Denmark have identified four animal ethics orientations that may be useful in untangling people's contradictions. READ MORE

Mar 22 2019 | Sara Streeter

Private Land And Public Good: A Study In Bird Conservation

Moving land into food production results in the loss of significant amounts of wildlife habitat. Private land conservation programs targeting selected species create the most cost-effective outcomes. READ MORE

Mar 21 2019 | Owen Rogers

What’s In A Name?: Sustainability, Menus, And Food Selection

Restaurants and food companies should present veg*n food with indulgent, experiential language, rather than health-conscious, virtuous, or basic names. READ MORE

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