Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

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The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE

The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

In the Spotlight

Dec 2 2019 | Mona Zahir

Ag-Gag Laws And Public Trust

Animal agriculture lobbyists have pushed for "ag-gag" laws that limit what footage advocates can show from factory farms. Research finds just the presence of such laws may erode public trust. READ MORE

Nov 29 2019 | Tom Beggs

The Individual And The Bathwater

Institutional commitments are an excellent avenue for effective animal advocates to pursue, but their continued success will ultimately hinge on individuals' feelings and behaviors. READ MORE

Nov 25 2019 | Lukas Jasiunas

Is Some Vegnism More Vegn Than Others?

This essay explores a discussion of – and distinction between – lifestyle-based veganism and more critical forms of the practice. READ MORE

Nov 22 2019 | Owen Rogers

Supply And Demand: Does More Visibility Of Veg Options Increase Sales?

Giving options makes a huge difference: offering more vegetarian meals increases vegetarian meal consumption and decrease meat consumption. READ MORE

Nov 20 2019 | Tom Beggs

Increasing Donations Through Appeal Types, Exposure, And Donor Characteristics

Faunalytics’ experiment investigated whether messages and donor characteristics can increase donations to farmed and companion animals. READ MORE

Nov 18 2019 | Jeanette Shutay

Managing Wildlife Through ‘Evolutionary Traps’

Evolutionary traps, which modify species’ behaviors due to fast-paced environmental changes, can be intentionally created for the management of invasive or overpopulated species. But are they ethical? READ MORE

Nov 15 2019 | Sara Streeter

Saving The Planet, One Meal At A Time

People don’t like to be told they can’t have something. But what if we could convince them to voluntarily choose the veggie burger over the beef burger? READ MORE

Nov 13 2019 | Che Green

The Evolution And Future Of Faunalytics

A blog from Faunalytics' Founder Che Green looks at the journey our small organization has taken over the past 20 years, and the exciting places we're headed in the future. READ MORE

Nov 11 2019 | Owen Rogers

Impressions Matter: Promoting Veganism On A Personal Basis

Advocates shouldn't be phony pushovers, but we also need to recognize the difficulty of making a lifestyle switch, and spread our messages thoughtfully. READ MORE

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