Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Dec 19 2019 | Sara Streeter

Does Being Seen As Green Pay Off For Restaurants?

Whether an ad contains images or not matters. This study looks at this phenomenon in the context of cause-related marketing in the restaurant industry. READ MORE

Dec 18 2019 | Mona Hussein

Donor Segmentation: The People Who Donate To Non-Companion Animals

This Faunalytics analysis compares people who donate to non-companion animal causes (farmed animals, wild animals, etc.) against companion-animal-exclusive donors. READ MORE

Dec 16 2019 | Owen Rogers

Rethinking Food And Agriculture In 2019

RethinkX offers up a report that delves into precision fermentation, and its potential for thoroughly disrupting agriculture in the next decade. READ MORE

Dec 11 2019 | Brooke Haggerty

Faunalytics’ Priorities For 2020

Faunalytics has big ideas and new goals for 2020! In this blog we outline our plans for the coming year, and how you can support our important work to help animals and advocates. READ MORE

Dec 11 2019 | Che Green

Faunalytics’ 2019 Year In Review

Thanks to your support, 2019 was the most productive and impactful year in the nearly two decades that Faunalytics has been helping advocates help animals. READ MORE

Dec 4 2019 | Che Green

Faunalytics Is Once Again A Standout Charity

We are pleased to report that Animal Charity Evaluators has again designated Faunalytics a “standout charity” and spotlighted the importance of our work for animals. READ MORE

Dec 2 2019 | Mona Zahir

Ag-Gag Laws And Public Trust

Animal agriculture lobbyists have pushed for "ag-gag" laws that limit what footage advocates can show from factory farms. Research finds just the presence of such laws may erode public trust. READ MORE

Nov 29 2019 | Tom Beggs

The Individual And The Bathwater

Institutional commitments are an excellent avenue for effective animal advocates to pursue, but their continued success will ultimately hinge on individuals' feelings and behaviors. READ MORE