Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Mar 25 2020 | Sara Streeter

A Suggested Code Of Conduct For Wildlife Tourists

Wildlife tourism is exploding in popularity. But with this popularity comes overcrowding, stressed animals, and degraded ecosystems. How can we do better? READ MORE

Mar 20 2020 | Faunalytics

Meat-Eaters’ Attitudes And The Barriers To Dietary Change

What do meat-eaters in the U.K. think of veg*n diets? This study looks at how many current meat-eaters plan to change their diets and what affects their decisions. READ MORE

Mar 19 2020 | Emily Hatch

Meatless Meals And Masculinity: How Veg*n Men Explain Their Diets

In the U.S., veg*n eating has historically been considered “feminine” behavior. Veg*n men may try to use masculine and class-based narratives to redefine veg*nism as a masculine choice. READ MORE

Mar 18 2020 | Sara Streeter

Food Waste Is An Animal Advocacy Issue

In the U.S., consumers throw away one out of every five pounds of meat and one of every three pounds of seafood they buy. This blog argues that this has to change, and provides ideas on how. READ MORE

Mar 11 2020 | Brooke Haggerty

20 Ways Faunalytics Has Supported The Animal Protection Movement

Faunalytics' Brooke Haggerty looks at how 20 years of research and data has armed advocates with the information they need to make change for animals. READ MORE

Mar 6 2020 | Thea Pedroza

Should Advocates Support Animal Abuse Registries?

Although animal abuse registries are gaining support among some advocates, others are raising concerns about their effectiveness and unintended consequences. READ MORE

Mar 3 2020 | Trent Davidson

How Journalism Fails Non-Human Animals

Journalism has a lot of sway over how animal issues are framed and perceived by the general public. Journalists can fight speciesism with their power to influence public discourse. READ MORE

Feb 28 2020 | Sara Streeter

Extreme And Effective Aren’t The Same

Extreme protest tactics may garner coveted media attention for a movement. At the same time, these tactics can alienate potential supporters. READ MORE

Feb 26 2020 | Linda Tyler

Follow The Money, Part 2: Divestment From Factory Farms

In the second of two blogs, Linda Tyler explores the economics of divesting from factory farms, and how animal advocates can join in the movement. READ MORE

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