Getting Consumers To Care About Fishes
As aquaculture grows, animal advocates need to communicate welfare concerns to consumers. A new report details how the public views fish farming and what might motivate them to act. READ MORE
The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do
Sep 30 2026
Andrea Polanco
Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE
