Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Mar 18 2024 | Stephen Vrla

Will Consumers Accept Precision-Fermented Egg Products?

Precision fermentation allows for the creation of egg proteins without exploiting chickens. What factors influence consumers’ willingness to consume these products? READ MORE

Mar 11 2024 | Nick Souter

When Is Vegan Meat Preferable To Animal Meat?

Some experts argue that to replace animal meat, plant-based meat needs to be affordable, tasty, and convenient — but evidence suggests this may not be enough. READ MORE

Mar 6 2024 | Faunalytics

Faunalytics Index – March 2024

This month's Faunalytics Index provides facts and stats about Australians' perceptions of kangaroos, chicken welfare commitments and grades, menu strategies, and more. READ MORE

Mar 4 2024 | Kimberly Gelton

Effects Of A Disruptive Animal Rights Protest

This report explores how an Animal Rising protest at the U.K. Grand National impacted public opinions, donations, and volunteer sign-ups to animal rights causes. READ MORE

Mar 1 2024 | Sian Richards

The Rise Of Alt-Meat: Consumer Trends And Strategies

This report investigates different factors related to the success of meat alternatives and how conventional meat producers may respond. READ MORE

Feb 28 2024 | Jo Anderson

Research And Data As Tools In Advocates’ Decision-Making

This Faunalytics study looks at the benefits, barriers, and opportunities in animal advocates' use of research and data in their efforts. READ MORE

Feb 20 2024 | Faunalytics

Lessons From University Meat Reduction Initiatives

Convincing omnivores to voluntarily reduce their meat intake can be difficult. This study explores best practices based on meat reduction campaigns at universities. READ MORE