Is The Animal Protection Movement At A Crossroads?
A new report by the WWF has decried the failures of the current approaches to environmental advocacy, especially those related to the "marketing approach". READ MORE
The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do
Sep 30 2026
Andrea Polanco
Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE
