Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

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The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE

The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

In the Spotlight

Nov 9 2008 | Faunalytics

Consumers Using More Old And New Media

There have been large increases in the use of new media, but traditional media use has also, surprisingly, managed to increase slightly. READ MORE

Oct 22 2008 | Faunalytics

When Is A Survey Not A Survey?

Surveys can be a vital tool for advocates, but without an understanding of how they function, they are likely not to achieve ideal results. This article discusses how to effectively use surveys. READ MORE

Oct 19 2008 | Faunalytics

Strategic Analysis of Animal Welfare Legislation

This report reacts to the reform-abolish controversy and offers a method for analyzing measures on their individual merits, which is then applied to the abolition of battery cages. READ MORE

Oct 15 2008 | Faunalytics

The Urgency Of Animal Protection

Human activity is currently causing the death, suffering, and extinction of billions of animals every single year. The animal advocacy movement needs to fuel the urgency of the situation, and bring this urgency into their advocacy. READ MORE

Oct 8 2008 | Che Green

It’s the (Animal) Economy, Stupid

The animal protection movement must accept the importance of economics and strive to understand it better so that economic arguments and metrics work for us rather than against us. READ MORE

Sep 30 2008 | Faunalytics

Achieving Breakthrough Performance

In this article, some effective managers draw on extensive experience and research to share four simple principles they use to take organizations from mediocrity to stardom. READ MORE

Sep 27 2008 | Faunalytics

How To Quantify Animal Suffering

How feasible is it to quantify animal suffering and compare it between species? Should such subjective measures influence our advocacy priorities? This blog explores the question further. READ MORE

Sep 26 2008 | Faunalytics

How Nonprofits Can Recruit And Retain Staff More Effectively

This report sets out ways in which nonprofits can be more effective at recruiting and retaining staff. Some tips apply particularly to Millennials and Baby Boomers. READ MORE

Sep 22 2008 | Faunalytics

A Pragmatist’s Guide To Animal Advocacy

What will it take to achieve meaningful change for animals in the next couple of decades? READ MORE

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