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‹ Explore topics

Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

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The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE

row of people looking at smartphones outdoors

The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE

Sep 30 2026 Andrea Polanco

In the Spotlight

Apr 13 2011 | Faunalytics

Silence And Denial In Everyday Life — The Case Of Animal Suffering

This paper analyzes the complex issue of human denial in the face of overwhelming and widespread animal suffering in society. READ MORE

Apr 3 2011 | Faunalytics

Want to be a More Effective Advocate? Put the (Vegan) Shoe on the Other Foot

To communicate more effectively about animal issues, try thinking about how you would react to other advocacy information that questions your own practices. READ MORE

Apr 2 2011 | Faunalytics

TMI: Does Information Overload Spell The End Of Outreach?

Every day, a person in the U.S. consumes about 34 gigabytes of information, making it difficult for animal advocates to get their message through on social media. READ MORE

Mar 29 2011 | Faunalytics

Three Easy Steps to Better Advocacy

As advocates, we're often frustrated when people don't take action after we ask them to make changes that help animals. Last week's article, "Want Better Results for Animals? Put the Vegan Shoe on the Other Foot," invited you to gain insight into your advocacy by being on the receiving end of a campaign outside the animal protection field. I've used this approach at numerous conferences... READ MORE

Mar 5 2011 | Faunalytics

Animal Research: Battle Scars

This study examined the impact of animal right activists on biomedical scientists and the attitudes of biomedical scientists on animal experimentation. READ MORE

Feb 1 2011 | Faunalytics

Who Gives? Characteristics Of People Who Donate Time And Money To Animal Groups

Gallup Poll findings show people's happiness is related to their tendency to give back to the community. What does this mean for animals? READ MORE

Jan 26 2011 | Faunalytics

Consumers on a Mission to Force a Change in Public Policy: A Qualitative Study of the Ongoing Canadian Seafood Boycott

A netnography looks at pledges submitted to an online petition designed to recruit consumer participation in the contentious Canadian Seafood Boycott. READ MORE

Nov 5 2010 | Faunalytics

Animal Welfare Volunteers: Who Are They and Why Do They Do What They Do?

An article investigating the demographics of animal welfare volunteers and their motivations for involvement in the movement. READ MORE

Oct 26 2010 | Anthony Bellotti

Interviews With Gene Baur And Bruce Friedrich

Faunalytics' Anthony Bellotti recently interviewed Gene Baur and Bruce Friedrich, who address how they evaluate their campaigns on behalf of farmed animals. READ MORE