Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

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The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE

The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

In the Spotlight

Nov 22 2011 | Faunalytics

Tactics To Re-Home Black Dogs And Cats During Halloween

In the following post, guest blogger Amanda Leonard addresses how the negative aspects of black dogs and cats found in folklore can be turned around. READ MORE

Nov 13 2011 | Faunalytics

Tied Oppressions: An Analysis Of How Sexist Imagery Reinforces Speciesist Sentiment

Sexually provocative advertisements are sexist and reinforce the idea that other animals are inferior to human beings. READ MORE

Nov 8 2011 | Faunalytics

What Do People Think of Animal Advocates?

When Faunalytics conducted their research for the National Council for Animal Protection in 2004, it fundamentally changed the way animal activists describe themselves and the terminology they use. READ MORE

Oct 18 2011 | Faunalytics

Ad Autopsy #1: Companion Animals – Spay And Neuter Research

Why do some advertisements work while other promising campaigns fail inexplicably? This series of blog posts explores this question as we conduct a "post-mortem" analysis of print advertisements from the animal movement. READ MORE

Oct 18 2011 | Faunalytics

The Use Of Animals In New Zealand: Regulation And Practice

A large legal loophole in New Zealand considerably weakens what should be one of the strongest animal rights laws with the “Five Freedoms”. READ MORE

Oct 12 2011 | Faunalytics

What Will Things Look Like in 10 Years?

Faunalytics' Che Green shares a 10-year vision that may provide interesting food for thought as we consider the future of animals and advocacy. READ MORE

Oct 5 2011 | Faunalytics

Acknowledge No Evil: How People Come To Accept Violence Against Animals As Normal

Why are most people willing to pay others to engage in animal cruelty, even when they can make personal choices to prevent it? READ MORE

Oct 5 2011 | Faunalytics

Do No Evil: Denial By Perpetrators Of Normalized Violence Against Animals (Part 2)

In the case of animal suffering, there are far more bystanders than perpetrators, but the perpetrators enable and enact the abuse. READ MORE

Oct 5 2011 | Faunalytics

See No Evil: Denial And Animal Suffering (Part 1)

Our culture normalizes animal cruelty to such a vast degree that innumerable amounts of suffering is inflicted onto animals every single day, in ways that we would consider unthinkable if inflicted on our own "pets". READ MORE

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Effective Advocacy

Tactics To Re-Home Black Dogs And Cats During Halloween

Tied Oppressions: An Analysis Of How Sexist Imagery Reinforces Speciesist Sentiment

What Do People Think of Animal Advocates?

Ad Autopsy #1: Companion Animals – Spay And Neuter Research

The Use Of Animals In New Zealand: Regulation And Practice

What Will Things Look Like in 10 Years?

Acknowledge No Evil: How People Come To Accept Violence Against Animals As Normal

Do No Evil: Denial By Perpetrators Of Normalized Violence Against Animals (Part 2)

See No Evil: Denial And Animal Suffering (Part 1)

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