Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

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The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE

The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

In the Spotlight

Mar 27 2012 | Faunalytics

Framing Animal Rights In The “Go Veg” Campaigns Of U.S. Animal Rights Organizations

Five major animal protection groups claim to be concerned with animal rights, but in outreach they promoted “animal welfare.” READ MORE

Feb 21 2012 | Faunalytics

Simplifying Advocacy Materials And Decision Fatigue

When trying to bring consumers onto the side of animals, decision fatigue is an important consideration that needs to be addressed in our pamphlets and messaging. READ MORE

Feb 15 2012 | Faunalytics

Cognitive Dissonance: Why The Truth Sets Nobody Free

If people simply understood the truth, then they would stop contributing to animal suffering. Or would they? READ MORE

Jan 17 2012 | Faunalytics

How Readable Are Your Animal Advocacy Materials?

A Faunalytics original study examines how easy it is for the average person to read and understand animal advocacy literature. READ MORE

Jan 17 2012 | Faunalytics

Readability Of Vegan Outreach Literature

Faunalytics partnered with VegFund and FARM to test a selection of outreach materials that are commonly used by veg*n advocates. READ MORE

Jan 3 2012 | Faunalytics

Choosing Our Words Wisely

The language that we as animal activists use is vital in our movement forwards, but often the regressive nature of the English language masks animal abuse and normalizes animal exploitation. READ MORE

Dec 21 2011 | Faunalytics

Where To Go From Here: Thoughts On Preventing Veg*n Recidivism

What does veg*n recidivism mean for our movement at large and how can we offer the right support to keep people from backsliding? READ MORE

Dec 15 2011 | Faunalytics

Speciesism, Altruism And The Economics Of Animal Welfare

Economists have found that only very few people are willing to pay to improve the lives of farm animals with most of these only willing to pay $3. A small minority however, were willing to pay large amounts of money. READ MORE

Dec 6 2011 | Faunalytics

How The Meet Your Match Program Can Combat Big Black Dog Syndrome

The biggest problem thwarting black dog and cat adoptions is a lack of interest in their website photograph (potential adopters are simply not drawn to the animal). READ MORE

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