Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

May 1 2012 | Faunalytics

Animal Tracker 2012 Results!

The most comprehensive survey addressing issues of relevance to the animal protection cause. This year’s survey highlights how far we have come as a movement, and what areas need more work. READ MORE

Apr 25 2012 | Faunalytics

Journey To Planet Earth: The State Of The Ocean’s Animals

The program “Journey to Planet Earth” was given 94% rating of excellent or very good, with most viewers paying heavy attention to the information on environmental issues. READ MORE

Apr 24 2012 | Faunalytics

The Human Cost Of Animal Exploitation: A Foundation For Coalition-Building

Animals are the most exploited group on the planet, but advocates should not overlook the negative effects of animal exploitation on humans. READ MORE

Apr 20 2012 | Faunalytics

Messaging Spay/Neuter: Lessons From The Gulf Coast Spay/Neuter Campaign

This study used multiple surveys, interview techniques, and shelter inquiries to address the issue of spay/neuter in Louisiana and Mississippi after Hurricane Katrina. READ MORE

Apr 6 2012 | Faunalytics

How To Spread Information Without Being Overbearing

Guest blogger Melissa O'Conner discusses how best to spread the vegan message effectively and without becoming overbearing or preachy. READ MORE

Mar 27 2012 | Faunalytics

Successful Advocacy Through Recognizing And Overcoming Denial

Dave Simon discusses how people use various psychological techniques to assist them in believing one thing and behaving in another way, with serious ethical implications. READ MORE

Mar 27 2012 | Faunalytics

Framing Animal Rights In The “Go Veg” Campaigns Of U.S. Animal Rights Organizations

Five major animal protection groups claim to be concerned with animal rights, but in outreach they promoted “animal welfare.” READ MORE

Feb 21 2012 | Faunalytics

Simplifying Advocacy Materials And Decision Fatigue

When trying to bring consumers onto the side of animals, decision fatigue is an important consideration that needs to be addressed in our pamphlets and messaging. READ MORE

Feb 15 2012 | Faunalytics

Cognitive Dissonance: Why The Truth Sets Nobody Free

If people simply understood the truth, then they would stop contributing to animal suffering. Or would they? READ MORE

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