Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

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The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE

The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

In the Spotlight

Jul 18 2012 | Faunalytics

Representations Of Animals In Advertising

A guest blogger explains how the use of animals and anthropomorphism in advertisements negatively affects the public's image of animals and encourages speciesist attitudes in society. READ MORE

Jul 16 2012 | JTsmiley14

Public Turns on Animal Terrorists

Summarizes a UK poll which shows that the proportion of people approving of animal testing is at an all time high and more than three quarters view fanatical activists as terrorists. READ MORE

Jul 16 2012 | Faunalytics

YouGov/Daily Telegraph Survey Results, Animal Testing, 5/30/2006

This tabulation of survey results shows that the majority of respondents feel that animal testing is acceptable and essential. READ MORE

Jul 16 2012 | JTsmiley14

Public is Heeding Animal-Rights Activists (Also: Animal Rights Activists Getting Their Message Across)

Evaluate the public's behavior and opinions on range of animal issues, including meat consumption, animal testing, and hunting. READ MORE

Jul 16 2012 | Faunalytics

Animals In Medical Research Survey

This article examined public attitudes towards "animal rights groups", including whether they would prioritise animal rights over biomedical research and how much individuals donate to animal rights groups. READ MORE

Jul 11 2012 | Faunalytics

Ambiguous Terrain Of Companion Animals In Children’s Stories

An analysis of children’s animal stories found both positive messages in regard to condemning animal cruelty, and negative messages of enforcing the commodification and ownership of companion animals. READ MORE

Jul 11 2012 | Faunalytics

The Environment Movement At A Crossroads

The WWF has determined that the environmental movement is at an ideological crossroad, between those focused on systemic, widespread changes and those focusing on materialistic and individualistic behavior changes. READ MORE

Jul 11 2012 | Faunalytics

Foundations Address The Impact Of The Economic Crisis

Due to the economic recession, charity foundations will be negatively impacted, giving lower size grants, giving fewer grants, and some even need to take special initiatives to remain solvent. READ MORE

Jul 11 2012 | Faunalytics

Can Sustainable Consumption Be Learned?

This paper examines if environmental consumer choices can be learned through social learning agents and cognitive dispositions. READ MORE

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Effective Advocacy

Representations Of Animals In Advertising

Public Turns on Animal Terrorists

YouGov/Daily Telegraph Survey Results, Animal Testing, 5/30/2006

Public is Heeding Animal-Rights Activists (Also: Animal Rights Activists Getting Their Message Across)

Animals In Medical Research Survey

Ambiguous Terrain Of Companion Animals In Children’s Stories

The Environment Movement At A Crossroads

Foundations Address The Impact Of The Economic Crisis

Can Sustainable Consumption Be Learned?

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