Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

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The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

Expanding on an earlier Faunalytics study, we tested the short- and long-term effects of digital advocacy videos and articles on people’s attitudes and behaviors toward farmed animals. The tactics had an emotional impact but didn’t shift behavior, and some even backfired with usually allied audiences. READ MORE

The Effects Of Digital Advocacy: What A Single Exposure To Digital Animal Advocacy Can (And Can’t) Do

Sep 30 2026 Andrea Polanco

In the Spotlight

Feb 4 2013 | Faunalytics

An Inquiry Into Vegan Animal Rights Activists’ Perception And Practice Of Persuasion

This paper examines the strategies of PETA and Vegan Outreach and makes observations about the effectiveness of their strategies. READ MORE

Jan 29 2013 | Faunalytics

Exploring Health And Environmental Costs of Food

This paper discusses a workshop that laid the outline for determining the true social, environmental and health cost of meat production. READ MORE

Jan 29 2013 | Faunalytics

Problem-Elephant Translocation Effects

A study has found that relocating “problem” elephants does not prevent human-elephant conflict but instead increases it. READ MORE

Dec 26 2012 | Faunalytics

Tracking Data, Helping Animals

A reprint of James Hettinger's interview with Faunalytics' Executive Director Che Green, which appeared in Animal Sheltering magazine. READ MORE

Dec 19 2012 | Faunalytics

Using Research To Rescue Dogs And Cats At The Beach

Dogs and cats - hungry, thin, even sick or injured - roam the beaches and streets looking for food... and maybe a little love. Here's how research can help them. READ MORE

Dec 17 2012 | Faunalytics

Global Attitudes Toward Fur

Fur is globally unpopular and is increasingly being disassociated with fashion; in 2009, an estimated 10 million fewer animals were killed for fur than in 2008. READ MORE

Dec 11 2012 | Faunalytics

Pinpoint The Roots

The FiXiT approach is used to determine how to change human behaviors that result in millions of animals killed in U.S. shelters every year. READ MORE

Nov 28 2012 | Faunalytics

Caring For the Caregiver: Assessment of Animal Care Professional And Organizational Wellbeing

A study finds that one-fifth of animal caregivers show signs of vulnerability to stress and can benefit from support services. READ MORE

Oct 18 2012 | Caryn Ginsberg

Cleared For Takeoff

How many of our animal advocacy programs, campaigns, or other efforts take off without any advance review? Learn about the advantages of piloting. READ MORE

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