Effective Advocacy

This study examined whether leafleting about farmed animal suffering influenced dietary choice. Students walking between classes on college campuses received a farmed animal leaflet or a (control) leaflet. Two months later, students at the same location were surveyed about dietary habits, then asked whether they had received one of the leaflets. Analysis was impacted by an unexpectedly small control group, other leaflet distributions on some campuses, and reports by some respondents that they had received a fictional leaflet. The authors conclude that leaflets may cause a small number of recipients to stop eating all meat or a specific type of meat, but do not cause other recipients to reduce their overall intake of meat. READ MORE