Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Oct 1 2025 | Faunalytics

Faunalytics Index – October 2025

This month’s Faunalytics Index provides facts and stats about hammerhead shark fishing, the impact of playtime on cat hunting behavior, air pollution from industrial animal farms, and more. READ MORE

Sep 29 2025 | Nino O'shea-Nejad

How Much Do Animals Feel? Understanding Welfare Ranges

This large-scale project estimates how deeply different animals can suffer or feel joy, illuminating the possible welfare impacts of animal interventions. READ MORE

Sep 24 2025 | Brooke Haggerty

Research That Meets The Moment: A Call For Collaboration Between Advocates & Academics

In this blog, Faunalytics’ Executive Director reflects on the PHAIR Society’s Animal Advocacy Conference and the need for closer collaboration between researchers and advocates. She discusses how accessible, relevant, and collaborative research can drive real-world change for animals. READ MORE

Sep 23 2025 | Claudia Escorza (agencia moral)

Vegetarian-ish: Flexitarian Eating In Global Dietary Advice

Researchers reviewed the most frequently used definitions of “flexitarian” and found that guidance from a number of countries accommodates and even implicitly recommends this diet. READ MORE

Sep 18 2025 | Marina Shabanov

Adolescents Are More Speciesist Than Adults

Most adults express a deep concern for animals, but also continue to eat them. This “meat paradox” begins to take shape in adolescence, when young people’s values towards farmed and companion animals start to shift. READ MORE

Sep 17 2025 | Caryn Ginsberg

Tactics In Practice: The Science Of Making And Keeping Veg*ns

In this deep dive, we use research and visual guides to walk you through the process of encouraging new people to go veg, and strategies for helping them stay veg. READ MORE

Sep 11 2025 | Jenny Amphaeris

What Do Electric Vehicles And Alternative Proteins Have In Common?

Alternative proteins are a vital part of a sustainable, ethical future for the planet. Production and adoption of alternative proteins could accelerate using lessons learned from electric vehicle industry successes. READ MORE

Sep 10 2025 | Björn Ólafsson

Research Round-Up: A Guide For University Advocates

Student animal advocacy is, in many ways, a lifeblood of the animal protection movement. Our guide will help student activists enhance and accelerate their campus advocacy efforts. READ MORE