Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Nov 15 2017 | Alison Lenton

Just How Hard Is It To Become Veg*n?

Becoming veg*n is best looked at as a longer term process: for most people, it's less like a light switch and more like a light dimmer. READ MORE

Nov 10 2017 | Ditte Hillebrand

Conservationists Vs. Animal Welfare Groups – Are They That Different?

Conservation and animal welfare groups agree on the level of harm to wildlife caused by humans. Wildlife managers can be more inclusive of welfare groups. READ MORE

Nov 2 2017 | Faunalytics

Political Alignment And Environmental Concern

Political alignment - as well as education level - may predict position on environmental issues, due to "partisan sorting." READ MORE

Nov 1 2017 | Faunalytics

Just The Facts, Ma’am … Or Maybe Not!

Are we holding on to outdated beliefs just to make our brains comfortable? Inga Fricke explains how challenging our biases can help us save more pets. READ MORE

Oct 25 2017 | Faunalytics

10 Things We Learned From Research This Year (So Far)

A round-up of research from our 2017 collection (so far) provides data on farmed animals, protein alternatives, wild animal protection, and much more. READ MORE

Oct 23 2017 | Faunalytics

Demonization Of Wildlife: A Case Study With Sea Gulls In Britain

A look at how the media plays a role in perpetuating negative attitudes towards animals, and how it could shift the conversation more positively. READ MORE

Oct 20 2017 | Faunalytics

Meat-Free Days Leading An Alternative Protein Shift In The U.S.

Mintel research finds that the top reason US consumers use meat alternatives is because they occasionally like to have meat-free days. READ MORE

Oct 17 2017 | Owen Rogers

How We Punish Cruelty To Farmed Animals

In the U.S., state and federal laws are supposed to protect farmed animals from egregious abuse. Are they doing enough, and if not, how do we improve them? READ MORE

Oct 4 2017 | Che Green

Evolution Of A Veg*n Advocate

What do the stages of grief tell us about the process of becoming a veg*n advocate and improving our advocacy to help animals more effectively? READ MORE

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