Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Jan 26 2018 | Faunalytics

Cat Tracker: Citizen Science And Cats In Australia

A new citizen science project in Australia looks at the movement and management of companion cats, as well as personality and attachment factors. READ MORE

Jan 24 2018 | Nick Pendergrast

The Little Effort Paradigm: Asking People To Do Less, Sustainably

The first in a series of blogs from PhD Nick Pendergrast looks at animal advocacy, the "little effort paradigm," and how small groups differ from big ones. READ MORE

Jan 23 2018 | Lukas Jasiunas

Kids And The Separation Of Meat From Animals

A paper exploring how childhood literature and film - and associated promotional food tie-ins aimed at children - contribute to a food socialization. READ MORE

Jan 22 2018 | Sara Barrueco

Species Overlap: Is Similarity To Animals Enough?

In animal ethics, there is some confusion about the scope of the "species overlap" argument. This paper aims to bring clarity to the disagreements. READ MORE

Jan 17 2018 | Alison Lenton

Prejudice, Social Dominance, And Right-Wing Authoritarianism: The Dark Psychology Of Speciesism

Antipathy towards other groups of humans is associated with holding negative attitudes toward non-human animals as well. Is there anything that can be done to mitigate such harmful attitudes? READ MORE

Jan 11 2018 | Brenda Harriman

“Reduce” and “Eliminate”: Two Effective Messages For Reducing Meat Consumption

Study shows that using messaging that encourages readers to reduce or eliminate their meat consumption are effective and result in readers eating less meat. READ MORE

Jan 10 2018 | Jo Anderson

The Naturalness Concern: An Upcoming Study About Clean Meat

Faunalytics’ upcoming randomized controlled trial about consumer acceptance of clean meat focuses on addressing its perceived “naturalness.” READ MORE

Jan 3 2018 | Faunalytics

The Most Important And Popular Research Of 2017

Two dozen of the best and most insightful articles from our library in 2017, including the most popular items, overlooked items, and a handful of oldies. READ MORE

Jan 1 2018 | Faunalytics

Magic & Conservation: Can Mythical Animals Help Us Save The Environment?

A study explores how mythical and magical animals such as the Loch Ness Monster may be able to help us capture public imagination on environmental issues. READ MORE

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