Humans need to make radical changes in population, economic growth, and how we treat the land, if we want any chance of co-existence on planet earth. READ MORE
Word of mouth campaigns offer a far stronger and long-term form of advocacy than traditional paid campaigns. But they also contain various inherent hindrances to effectively utilizing them. READ MORE
Animal protection groups distribute billions of print materials every year, but many are designed without any input from the target audience. READ MORE
Every year, Faunalytics conducts a survey that enables advocates to track public opinion and behavior on a wide variety of animal protection issues. READ MORE
To communicate more effectively about animal issues, try thinking about how you would react to other advocacy information that questions your own practices. READ MORE
Every day, a person in the U.S. consumes about 34 gigabytes of information, making it difficult for animal advocates to get their message through on social media. READ MORE
As advocates, we're often frustrated when people don't take action after we ask them to make changes that help animals. Last week's article, "Want Better Results for Animals? Put the [...] READ MORE
Gallup Poll findings show people's happiness is related to their tendency to give back to the community. What does this mean for animals? READ MORE
This article discusses the spay and neuter project in the Galapagos Islands, and the extensive threat against wildlife by the currently rampant free-roaming companion animal population. READ MORE
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