Faunalytics uses cookies to provide necessary site functionality and to help us understand how you use our website. By continuing to use this site, you agree to our privacy policy.
The biggest problem thwarting black dog and cat adoptions is a lack of interest in their website photograph (potential adopters are simply not drawn to the animal). READ MORE
Why Color Matters: How Color Symbolism And Social Memory Impact Big Black Dog Syndrome
The color-based discrimination that black dogs and cats face may be so deeply engrained in US culture that it is acted upon unconsciously. READ MORE
The Effectiveness Of Tags And Microchips For Companion Animals
In shelters, only a tiny portion of companion animals are reclaimed, but with the use of microchips the return rate is 2.5x higher for dogs and 20x higher for cats. READ MORE
Tactics To Re-Home Black Dogs And Cats During Halloween
In the following post, guest blogger Amanda Leonard addresses how the negative aspects of black dogs and cats found in folklore can be turned around. READ MORE
What Do People Think of Animal Advocates?
When Faunalytics conducted their research for the National Council for Animal Protection in 2004, it fundamentally changed the way animal activists describe themselves and the terminology they use. READ MORE
Ad Autopsy #1: Companion Animals – Spay And Neuter Research
Why do some advertisements work while other promising campaigns fail inexplicably? This series of blog posts explores this question as we conduct a "post-mortem" analysis of print advertisements from the animal movement. READ MORE
Factory Farming And Food Recalls
Data compiled by Faunalytics looked at USDA recalls from 2006 to 2010, when the agency recalled a total of 211,825,361 pounds of meat-based products. READ MORE
What Will Things Look Like in 10 Years?
Faunalytics' Che Green shares a 10-year vision that may provide interesting food for thought as we consider the future of animals and advocacy. READ MORE
Acknowledge No Evil: How People Come To Accept Violence Against Animals As Normal
Why are most people willing to pay others to engage in animal cruelty, even when they can make personal choices to prevent it? READ MORE