Researchers examine what factors influence our perception of farmed animals in photographs. As it turns out, the background farm setting plays a significant role in our reaction. READ MORE
Intensive animal production combined with limited monitoring in low- and middle-income countries has resulted in large hotspots of antimicrobial resistance in animals. READ MORE
Reliance on disgust-based arguments might be counterproductive and less effective over time. Advocates should use methods that maintain or grow in strength with repeated exposure. READ MORE
In this blog, we look at how focus, content, and framing work together to create the most effective animal advocacy campaigns. READ MORE
In this study, scientists looked at animals that share viruses with humans to answer two questions: where do zoonotic viruses come from, and what can we do to prevent future [...] READ MORE
Even a plant-based diet can harm animals. To what extent is unclear, however, as is our moral responsibility for the harms that can occur. READ MORE
As people and advocates around the world focus on “wet markets” because of the coronavirus outbreak, a study from WWF looks at how people in Asian countries feel about the [...] READ MORE
An online survey in Southern Brazil finds that awareness about cell-cultured meat is low, but the majority of people there would be willing to eat it. READ MORE
As we know all too well, pathogens for which humans have no immunity can spark a global pandemic. Our appetite for meat increases those risks through environmental degradation. READ MORE
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