Jo Anderson, Author at Faunalytics

Sep 5 2018 | Jo Anderson

Six Tips for Talking About Clean Meat

The latest Faunalytics blog looks at evidence-based suggestions for talking about clean meat accurately and positively. READ MORE

Aug 22 2018 | Jo Anderson

How Much Will Consumers Pay For Clean Meat?

Faunalytics’ original study of clean meat acceptance included a measure of how much consumers would pay. This analysis provides more detail about those amounts. READ MORE

Aug 1 2018 | Jo Anderson

Naturalness Concerns And Clean Meat Acceptance: A Faunalytics Study

Providing consumers with positive messaging about the benefits and characteristics of clean meat may be the best to address "the naturalness concern." READ MORE

Jun 14 2018 | Jo Anderson

The Effect Of Social Norms On Meat Consumption

A series of studies demonstrates that information about an upward trend in the number of people who limit their meat consumption decreases interest in eating meat and increased orders for meatless meals. READ MORE

May 23 2018 | Jo Anderson

No Label: Identity In A Time Of Transition

Faunalytics’ research director Jo Anderson reflects on identity changes during the transition from vegetarian to vegan, through a personal and psychological lens. READ MORE

Feb 7 2018 | Jo Anderson

Lessons Learned From Our Study With Animal Equality

In this blog post, we reflect on four key lessons learned from conducting a large-scale field study with Animal Equality. READ MORE

Feb 7 2018 | Jo Anderson

How Does Video Outreach Impact Pork Consumption?

A study conducted by Faunalytics and Animal Equality supports the effectiveness of AE’s video outreach for reducing consumption and shifting attitudes. READ MORE

Jan 30 2018 | Jo Anderson

A New, Validated Measure Of Speciesism

A series of studies validate a new measure of speciesism, and show how it relates to other prejudices, empathy, open-mindedness, and pro-animal behavior. READ MORE

Jan 10 2018 | Jo Anderson

The Naturalness Concern: An Upcoming Study About Clean Meat

Faunalytics’ upcoming randomized controlled trial about consumer acceptance of clean meat focuses on addressing its perceived “naturalness.” READ MORE

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Jo Anderson