My Profile

Björn Jóhann Ólafsson started advocating for animals at the ripe age of ten and hasn't stopped since. After studying psychology and human rights at the University of Chicago and the Center for Decision Research, Björn worked in education and science writing. He then investigated animal agriculture as a journalist for Sentient Media and other publications, reporting on greenwashing campaigns, alternative proteins, and animal sentience. Outside of work, Björn is often trail running in the Icelandic highlands or the Spanish Pyrenees, learning more languages, sewing outfits from scratch, or spending time with his two beloved lovebirds.