The original dataset had 12,264 respondents. After data cleaning, 11,429 were included in the study. The following is a description of the available files and a link to download all of the files as a .zip is provided at the bottom.
Depending on your settings, some files—in particular the syntax files—may need to be downloaded manually as opposed to opened in the browser. To do so, right-click the file link and select the option to download the file.
This SPSS dataset (9 MB) includes all respondents who met the survey’s inclusion criteria (11,429) along with the original variables from the survey (487).
This SPSS dataset (12 MB) includes all participants (11,429) included in the study after data cleaning. It also includes the original variables plus the ones created as part of the analysis process (for a combined total of 807). A corresponding SPSS syntax file (45 kB) “Faunalytics-Current-Former-Veg-Study-Syntax-All-Respondents-Additional-Variables.sps” sets out the coding we used to create these variables.
This SPSS dataset (3 MB) is the above dataset reduced to include only former vegetarians, former vegans, current vegetarians, and current vegans (i.e., our four groups of interest), for a total of 1,387 respondents. It also includes the original variables, the variables created as part of the earlier analysis, plus new variables created for this subsample (for a combined total of 1,024). A corresponding SPSS syntax file (197 kB), “Faunalytics-Current-Former-Veg-Study-Syntax-4-Groups.sps” details the coding we used to create these new variables.
Also available is the survey instrument (PDF, 233 kB), which is a good place to start to understand what the survey covers and it can also help analysts navigate the dataset.
We don’t recommend viewing the survey data in Excel because of its large and complex size, however, there are a few open-ended questions in the survey for which the answers were cut-off in SPSS (given character limits). We have included these in their entirety in the following 4 Excel documents:
– Faunalytics-Current-Former-Veg-Study-Textbox-Difficulties.xls (94 kB)
– Faunalytics-Current-Former-Veg-Study-Textbox-Reasons.xls (127 kB)
– Faunalytics-Current-Former-Veg-Study-Textbox-Requirements.xls (57 kB)
– Faunalytics-Current-Former-Veg-Study-Textbox-Final Thoughts.xls (94 kB)
All Files as a .zip
To download all of the above files at once, please access this .zip file (3 MB)
A Note About Data Quality
Please note that data from respondents sourced from an online panel are subject to quality issues. Indeed, in this sample there are some inconsistencies in how former vegetarians/vegans reported their diet, which impacts the accuracy of the findings we report.
Keep Us Posted On Your Plans
If you plan to engage in some analysis with the data we encourage you to get in touch with us ahead of time to run your analysis plan by us to ensure you’re not duplicating efforts as there are a number of additional projects underway with this dataset.
We would also like to hear from you so that we can stay up-to-date on what new insights and interpretations others are bringing to the data and to help you share this with others. We’ve spent a great deal of time with the dataset, so if you have questions while trying to navigate your way around it, just let us know.