Effective Advocacy

Topics relating to animal advocacy strategies & tactics, social movement progress, program evaluation, and related subjects.

white chicken poking head out of plastic crate Al-Kharj Saudi Arabia

How Corporate Campaigns Advanced Farmed Animal Welfare

Sep 10 2026 Meghann Cant

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

How Corporate Campaigns Advanced Farmed Animal Welfare

A researcher traces how targeted corporate campaigns became one of the farmed animal welfare movement’s most powerful tools. READ MORE

Sep 10 2026 Meghann Cant

In the Spotlight

Jul 9 2019 | Sara Streeter

Death By Cookbook

Celebrity chefs influence not only how we cook, but what we cook. Some chefs are deadlier for animals than others as this survey of 30 popular cookbooks reveals. READ MORE

Jul 4 2019 | Alex Higson

Steering The Food Sector Toward Sustainable Protein

FAIRR’s latest report describes its programs, which enable investors to guide companies reliant on animal protein toward sustainable alternatives. READ MORE

Jun 27 2019 | Owen Rogers

Reducing Meat Consumption For The Environment: A Case Study From Norway

Most consumers don’t like being lectured to, and many see combating climate change as something beyond the capability of individuals. How can animal advocates overcome those obstacles? READ MORE

Jun 26 2019 | Linda Tyler

Animal Tracker 2019: Knowledge Of Animal Issues

Our latest Animal Tracker analysis looks at the question of how knowledgeable people feel about different animal issues, and how that perceived knowledge relates to different demographics. READ MORE

Jun 19 2019 | Faunalytics

Challenge 22+ Pilot Impact Study

Challenge 22+ is a global program that encourages people to try a plant-based diet for 22 days, while focusing on the social aspects that accompany the transition. This pilot study looks at its effectiveness. READ MORE

Jun 13 2019 | Alexander Holst

Alternative Proteins: Framing The Future Of Food

The future of food isn't a foregone conclusion. In this study, researchers analyze narratives and counter-narratives about plant-based and clean meat. READ MORE

Jun 12 2019 | Linda Tyler

Animal Tracker 2019: Methods & Overview

The first blog analyzing our 2019 Animal Tracker study looks at the background and methodology of the survey, a brief overview of the latest results, and a deeper dive into the responses to two of the questions. READ MORE

Jun 7 2019 | Emily Hatch

Options For Keeping The Food System Within Environmental Limits

This study examines the potential for three interventions to help humans avoid catastrophe in the food system in coming decades. READ MORE

Jun 6 2019 | Kelley Kite

Animal Production: What Techniques Can Reduce Carbon Footprints?

A study of four farms in Spain used a variety of methods to discern the environmental advantages and disadvantages of both intensive and extensive production systems. READ MORE

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